TY  - BOOK
AU  - Seid, Lynne
TI  - It's about the talent
PY  - 2009///
CY  - Chicago
PB  - Heidrick and Struggles
KW  - COBERTURA DIGITAL
KW  - ENTORNO DIGITAL
KW  - GOBIERNO DIGITAL
KW  - MARKETING DIGITAL
KW  - GESTIÓN PÚBLICA
KW  - TESIS
KW  - COMERCIO ELECTRÓNICO
KW  - FIRMA ELECTRÓNICA
KW  - GESTIÓN PRIVADA
N2  - Company leaders know that now, more than ever, they need the power of digital marketing to grow revenue. But many also say they’re having a hard time finding the right talent to make it work. To keep up with competitors that are getting it right, CEOs, CMOs, and HR leaders will need to understand the complex demands of digital marketing roles, the distinctive nature of digital talent, and the best approach to finding and nurturing that talent
UR  - http://www.heidrick.com/~/media/Publications%20and%20Reports/DigMarketingRevGrowth.pdf
ER  -