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Exploiting intellectual property in a complex world

Por: Cobourn, Bill.
[USA] PriceWaterHouseCoopers 2008Descripción: 76 páginas.Tema(s): SEGURIDAD CIUDADANA | INDUSTRIA DE LA TECNOLOGÍA | GESTIÓN DEL PERSONAL | ECONOMÍA GLOBAL | EJECUTIVOS | TECNOLOGÍA | EVALUACIÓN DEL PERSONAL | CÓDIGO ABIERTO | SERVICIOS PÚBLICOS | SERVICIOS PÚBLICOSRecursos en línea: Haga clic para acceso en línea
Contenidos:
Introduction -- Observation one: Although IP is an ever-more important asset class, technology executives don't believe their companies are extracting its full value -- Observation two: IP is a core strategic asset: the focus is shifting from litigation to managing and enhancing its value -- Observation three: Ample talent, lower operating costs and massive domestic market potential still lure technology investment to emerging markets, but executives must battle rampant noncompliance and outright piracy -- Observation four: Companies are making incremental improvements to their IP management, but they will need to move faster -- Questions for further reflection -- Conclusion -- Appendix
Resumen: In this fourth edition, it delve into the challenges of managing intellectual property in today's global economy. While piracy continues to be an issue in emerging markets technology companies eye these countries as both a source of Ryamp;D and a wealth of new demand.
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Introduction -- Observation one: Although IP is an ever-more important asset class, technology executives don't believe their companies are extracting its full value -- Observation two: IP is a core strategic asset: the focus is shifting from litigation to managing and enhancing its value -- Observation three: Ample talent, lower operating costs and massive domestic market potential still lure technology investment to emerging markets, but executives must battle rampant noncompliance and outright piracy -- Observation four: Companies are making incremental improvements to their IP management, but they will need to move faster -- Questions for further reflection -- Conclusion -- Appendix

In this fourth edition, it delve into the challenges of managing intellectual property in today's global economy. While piracy continues to be an issue in emerging markets technology companies eye these countries as both a source of Ryamp;D and a wealth of new demand.

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